On the first Tuesday of every month, we’ll announce a new Female Founder, including a video interview of them sharing their business story. Want to be featured as a Female Founder?
Contact Memberships for more details. The Female Founders Program would not be possible without our Title Sponsor, Scotiabank.
To learn a little more about the Scotiabank Women Initiative, and why they’ve chosen to sponsor this program, see the video below.
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The next Female Founder we’re featuring is Chioma Janelle Efejedia, Founder & CEO at Inner Compass Well-Being
Chioma Janelle Efejedia is a registered social worker, psychotherapist, and the visionary founder of Inner Compass Well-being, a mental health agency and tech-powered platform focused on delivering culturally grounded care for BIPOC communities. With over a decade of experience in the social services field, Chioma bridges clinical expertise with innovation, creating accessible pathways to healing through one-on-one therapy, organizational workshops, and training focused on psychological safety.
Drawing from her lived experience and deep commitment to health equity, Chioma has designed programs for individuals, couples, organizations, and youth, weaving together emotional intelligence, trauma-informed practice, and culturally affirming care. She is a trusted voice on topics ranging from workplace burnout to emotional wellness, often leading dialogues on how we reimagine rest, resilience, and representation in mental health.
Chioma’s work is rooted in advocacy, powered by community, and driven by a bold vision: to build a world where well-being isn’t a privilege, but a shared right.
To learn more about Chioma’s journey as a Female Founder, watch the interview below (or read the written format).
Tell us about your business.
So Inner Compass is a mental health agency that offers individual couples counselling, youth counselling. We specify on cultural relevant mental health, so we do have a good portion of our services supporting BIPOC community members, but we do support the greater community. We also offer workshops and trainings for organizations around cultural relevancy, cultural competency, and psychological safety within the workplace. And lastly, one of the things that we’re really excited about is our wellness app that offers guided mindfulness exercises, relaxation sound, a therapist directory, and an AI-featured journal prompt.
Where did your business idea come from?
So, it came from my own personal experience. When I was in my first, second year of university, I was really struggling with my mental health, and I had to go look for a therapist. And when I finally went to go see a therapist, I recognized there was no one that looked like me. And the one that I did find couldn’t connect to my needs in the way that was meaningful and really to give me the support that I needed. So, it made me realize there’s a need for here.
And fast forward, through my working experience and my career in social services, I also had other people that I’d worked with that also identified the same things. And it made me realize that this is a gap that I can really fill. And hence Inner Compass came to be. Now in terms of our wellness app, it was something that initiated through the community.
We did a lot of surveying and market research. And what I kept hearing is that sometimes people just wanted to have mental health that was accessible, that they can access through their fingertips. And we’re like, what if I did a wellness app to be able to serve that need?
What were you doing before you started your business?
I worked in social services. I am a registered social worker, psychotherapist, so I worked in community mental health. I’ve worked at VAW shelters, so like domestic violence shelters. I’ve worked in developmental services. I’ve worked in community practices, and I’ve worked in community development, grant writing, all of the branches of social service.
What have been some of the highlights of your entrepreneurial journey?
So, what have been some of my highlights in the entrepreneurship journey is really being able to learn and be able to adapt my solution to fit the needs of my community. This has been something that has been truly amazing for my business and what it is that we’re offering for the community.
One of the things that I’m very proud of is being able to develop a wellness app that the community can access and have as a meaningful support. So, this is something that’s exciting to me and that has been something that has been fundamental in our business.
What have been some of the challenges that you faced along the way?
So, one of the things that I can say in terms of running a business is it is a lot of work and it does come with its ups and downs and its high and lows and I think one of the challenges that I had to face really early on in business is the “ebbs and flows” of like client coming through the door or like having contracts or even in terms of the development of the app.
One of the things that we did for our app development on April 12th is we actually had a launch event and with that we got the community to name the app, which is now OmaLife, but it also caused some delay in our back end to be able to have it on the Apple Store sooner than we’d like to and that was a little bit challenging because I had to manage my own expectations and also be able to say okay how do I navigate some of these changes that are needed to make sure that it’s on the App Store.
Knowing what you know now, is there anything you would do differently?
There’s nothing that I would do differently. I can say from all the mishaps or the failures or the bumps along the road is I’ve been able to learn a lot and all of those learnings have been able to really help in the next year future planning of our business trajectory and what it is that we’re hoping to accomplish in year two and year three and year four and if it wasn’t for some of those like failures or those challenges I wouldn’t have been able to learn and adapt to the needs of my business and be able to make it what it is currently.
What advice would you give to other entrepreneurs for taking care of their mental health?
One of the things that I think in terms of taking care of your own mental health as a entrepreneurship, a business owner, I mean I’m a therapist, so I have lots of tools in my toolkit, but I’d say be kind to yourself. I think it’s so important to be kind to ourselves as entrepreneurs.
One of the things that I think is really common is we all experience a lot of self-doubt and we all always experience a lot of like “is this going to work out” and what I’ve realized as entrepreneurship is a journey is to be kind to yourself and give yourself some compassion especially when the times are hard and rough and in terms of self-doubt it’s always going to be there but finding meaningful reframes or looking back at the small wins that you’ve had over time can really help manage that.
What methods have you used to grow your business?
Some of the methods that I’ve used to grow my business is really market research, really ensuring that I have a good understanding of the needs of the market, building connections with my community, so collaborating with other non-profits within the ecosystem, going to networking events, building brand recognition. If you follow our Instagram, you can see that I always give quick tips in terms of how to manage your mental health and that has been something that has been meaningful in terms of like growing our business and getting clients through the door. I think as we go into this next journey of really trying to promote our wellness app and get it into the hands of the community it is really going to be about community partnership and engagement.
How do you define success?
Success for me is defined based on the impact that I can have. When I started Inner Compass I started with the mission to be able to serve the needs of my community through mental health by reducing the stigma of mental health, by providing culturally relevant tools, by making it accessible and that to me is the impact that I want to have when it comes to mental health within my region is I want to be able to have an impact. So, success to me is measured by the impact that I can have for the clients that I serve in the community that I serve.
What are some of the core values that you have integrated into your business?
Some of our core values is collaboration. I think collaboration is one of the most fundamental parts of our business because it really ensures that we’re meeting the needs of the people that we really want to serve. Another one of the things that is our core value is really being able to lead through culturally relevant tools and ensure that we’re making mental health one accessible and relatable to the needs of people who might have been marginalized or have stigma when it comes to mental health.
What are your strategies when it comes to building teams and recruiting talent?
One of the things that I’m fortunate to have is I have about four years of leadership experience. So, I’ve been in leadership or leadership positions in various organizations that I’ve worked with, and I’ve been able to pull some of those skills in terms of my team building and really emphasize like the need for collaboration and ensuring that people have a voice and can contribute their ideals to the overall mission and goal that we’re building.
One of the things that I always look for whenever we’re onboarding whether it be a new therapist or whether it be like students or whether it be like our developers is do they align to our mission and our goal and that is something that has been fundamental.
Our team currently right now is we have a back-end support. We have two, three admin support. We have two therapists and we’re looking to onboard another therapist, and we also have students working for us.
I can honestly say I started Inner Compass through a team of students, and you know a lot of entrepreneurs can say it is scary when they’re working with students because they’re still in a learning environment, but I’ve been able to utilize some of my leadership skills by really recognizing that I’m also learning too. So, giving students an opportunity to learn and grow within Inter Compass has been truly phenomenal and it has also helped us pull from those pool of students and be able to hire some of them to support and further working on our mission.
What are the things that you learned as a leader?
You know one of the things that I’ve learned as a leader it’s important to listen. You can get into like the bottom-up top-down approach and when you’re able to really listen to what the needs of frontline workers are and incorporate it into like the work plan that’s important.
Also, being able to be transparent in your communication. I can’t stress the importance of you know letting people know where they’re at and like knowing what’s happening with the organization is super fundamental especially in an ecosystem where change is constantly happening, and I think that’s pivotal to some of the change management techniques and skills that I use in Inner Compass and when I was a leader.
What have been some of the benefits of establishing your business in Waterloo Region?
I think Waterloo Region has an amazing ecosystem when it comes to other businesses, entrepreneurship, when it comes to the tech space, when it comes to the support for businesses. So, an example being able to access the chambers or being able to access LBIH or being able to access Liftoff Program as an accelerator for when you know I would like to new into my business.
So, there’s so many benefits in terms of the region and it is also growing. So, the need is also growing and there’s lots of opportunities here to get engaged and to establish a business like mine which I’m happy for. One of the things that I can say in terms of you know the ecosystem is very rich and you know people are always willing to like have conversations and build connections and I think that’s something that’s meaningful.
In terms of how long we’ve been here, so Inner Compass has only been around for about a year. We’re hitting our year mark which is very exciting because I do feel like we’ve done a lot within this year.
What inspires you?
One of the things that keeps me going is essentially my community. I can’t stress enough how much and how important it is to have community and again when I see that impact or I see that person getting that help who might not have had access to it before or that person that I might be sitting with in session and you know they’re having that aha moment or they’re feeling supported and valuable. Those are the things that I find is meaningful and keeps me going or when I’m in a workshop training in a development and you know an employee comes up to me and says, “man this was really impactful I really learned a lot.”
These are the things that I find so much value in because I can see the impact in real life and I know I’m aligning my mission to what some of my goals are.
What advice would you give to other aspiring business owners?
One of the things that I would say for any new business is really build your network. I feel like your network is your net worth and if you can really establish a strong network and a base your business is going to do well.
I think also for me I have a pool of other entrepreneurships that I’m connected with and one of the things I can say like on an entrepreneur journey sometimes it can be lonely but, having people that understand the ebbs and flows or the nuances or the different hats that you wear as an entrepreneur and just being able to connect on them and just like almost vent out some of the pain points has been something that has been really helpful for me.
So, anyone who’s getting into business newly I always encourage them is to build people who are the same place as you who are starting out in business and want to learn and are eager to learn but might also have the same challenges because there’s opportunity to learn and figure out how you can grow and work together.
What are some of your future goals?
So, one of our goals is we actually within the next year or two we want to make sure we have 10,000 people downloading and using our wellness app. We are also hoping to open up a physical brick and mortar space and expand some of our services to offer other paramedical supports so that is something that we’re looking to do in the next future and we also want to be the leaders within the region when it comes to mental health support, when it comes to cultural relevant and cultural competency trainings in mental health and in the wellness space and to work with like diverse communities and we want our app to really lead within the industry as well.
What can we expect in the meantime?
So, one of the things that you can expect is we have just landed a partnership with a non-profit where we’ll be able to offer 100 youth sessions for youth within this region who are part of the black indigenous and people of color community.
Where can we find out more about your business?
So, you can reach out to me on my website at www.embraceyourinnercompass.ca or you can follow me on Instagram or Tiktok and on LinkedIn.
The post Female Founder (May): Chioma Janelle Efejedia appeared first on Greater KW Chamber of Commerce.