Well the chief architect of the Elmira cleanup failure over the last twelve years by the time the October elections roll around is running for the hills. She also bears some responsibility at the regional level for the water crisis throughout all of Waterloo Region. How many other regional as well as local councillors do you think will join the exodus? I would expect the mayors with more than one term as mayors and regional councillors might be thinking that this is a good time to hit the road. Is that only Barry Vrbanovic or is one of the other big city mayors a repeat culprit?

I expect that up here in Dogpatch (Woolwich) that there might be some small exodus of councillors although actually other than Bonnie Bryant, the others are all first term councillors. Hard to fault them horribly from one term's experience in which a quadruple term Sandy Shantz was leading the pack. She also spent a term as a councillor before her three terms as mayor. A small peccadillo derailed her for one term between her term as councillor and her three terms as mayor.  

I have spent years trying to figure out if she basically is a naive fool, easily swayed and manipulated by the likes of Dave Brenneman, Mark Bauman, Chemtura/Lanxess and other local big shot companies and individuals. Or has she with full knowledge ploughed ahead wrecking havoc on our environment and health by prioritizing growth and business at all costs?  Uniroyal and successors is not the only industrial dump  in Woolwich Township. Breslube, prior to Safety-Kleen, damaged our environments's air and water for extensive distances throughout the 70s, 80s and 90s. Safety-Kleen were always welcomed with open arms and glad handing by earlier Woolwich mayors including Bill Strauss who personally owned multiple contaminated sites related to the fuel industry. 

Perhaps we the citizens deserve both the environment and the mayors that we've had. Sebastian (TRAC) has very lately sent an excellent treatise on to some local environmentalists and unfortunately to a couple of wanna bees that may bite him. That could be unfortunate or it could turn out to be a blessing in disguise as he spends less time with those he refers to as deferential.  

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KITCHENER - The Kitchener Panthers are proud to announce the signing of the versatile Italian import Samuele Bruno.

Bruno has spent the last several years playing in Italy's top baseball league, Serie A.

He hit a career .288 in 89 games playing for four teams in Serie A. This includes hitting .286 in 18 games in 2024 with Grosseto.

This spring, he played for Hastings College (NAIA) in Nebraska, where he hit .350 in 45 games.

Hastings' season ended Friday with a loss in the Great Plains Athletic Conference tournament.

"Samuele's versatility on the field will play a big factor for us this year," said general manager Shanif Hirani. "Being able to catch, as well as play the infield and the outfield will be extremely valuable.

"He has high level experience playing in Italy and is coming off a successful collegiate career. I'm excited to see that translate with us this season."

============

SAMUELE BRUNO

Bats/Pitches: R/R

Hometown: Nettuno, Italy (IMPORT)

Birthdate: July 23, 2003

Pronunciation: Sam-WELL-eh BRUNO

I have noticed both the similarities and the differences. Both judges are local (Waterloo Region). Both are arrogant know it alls beyond belief. Both are stupid enough to think that either everybody in the world will believe their horseshit or that those who don't, do not matter.

The Dishonourable Robert Reilly dismissed the testimony of seven parent witnesses who supported me and my wife at trial. He blamed me alone for allegedly holding them under my spell and inducing them to falsely testify against the Plaintiff who sued both myself and my wife. Justice Craig Parry on the other hand dismissed the evidence of 48 female witnesses against Dr. Jeffrey Sloka. Justice Parry claimed that ALL the witnesses were unreliable however he blamed Waterloo Regional Police, the media and the prosecuters for having misled them in a variety of ways. I guess if you don't like multiple witnesses testimony than you need to scapegoat somebody.

Oh and my case was a civil case not a criminal case plus the co-accused (my wife) was found NOT liable as there was absolutely not one single shred of evidence presented against her.  When I refused to put her on the stand in my defence both the Plaintiff's lawyer and the asshat Judge went ballistic.  My in hindsight conclusion was that they were hoping to get her to say something on the stand to implicate herself because they had absolutely no evidence against her.

I had hoped and thought that Justice Reilly was the only local piece of crap Judge we had. I was mistaken apparently. I wonder if anybody at trial asked the police whether or not there were any male patients of Dr. Sloka (neurologist-brain, nerves etc.) who had complained about inappropriate and or intimate body examinations.  If not that kind of looks bad on the doctor don't you think? I also wonder how Justice Parry satisfied himself that Dr. Sloka's intimate bodily examinations were appropriate?  The Crown Prosecuter's witness a Neurologist said it was not appropriate. No other independent and certified witness said otherwise yet our Justice Craig Parry seems confident enough to substitute his judgement for that of a well known, certified professional Neurologist PLUS the opinions of the College of Physicians and Surgeons who permanently stripped Dr. Sloka of his medical license for his behaviour with female patients.

If if looks like a duck ....if it waddles like a duck ....and if it quacks like a duck ...it probably is a duck or in this case he probably is two letters past d....  and rhymes with duck.  

Going through adolescence can be tough enough for many youth – but especially during these uniquely challenging and quickly evolving times we’re in! That’s why our team at Child Witness Centre (CWC) is delighted our recent Youth Symposium was successful in making a huge impact.

The 19th annual edition of this very special program for local youth has just wrapped up! Our Youth Symposium began small in 2003 but has grown to benefit many hundreds of young people every year! This time around, a total of over 1,600 grade 8 students and their teachers attended. They came from almost 30 local schools – public, Catholic, and private – from across Waterloo Region, Guelph, and Wellington County.

Strategically scheduled in April, this powerful preventative and outreach initiative reaches grade 8 students as they prepare academically and personally for high school and ultimately the person they’re becoming. The interest level from schools is always high! This one-day educational experience is run over three days – to accommodate the large volume of students. Those in attendance heard dynamic presentations aimed at making a big impact in their lives.

New this year was the Symposium being delivered in a single-stream, large-venue format, while remaining grounded in the same values and focus that educators have come to trust. For the first time in our program’s history, the event took place at University of Guelph (inside Rozanski Hall) on April 23 and at Wilfrid Laurier University (inside Lazaridis Hall) on April 28 and 29. In most recent years, the program took place in movie theatres, by spreading out the classes between multiple cinemas, and far more speakers involved. But with theatre renovations and fewer seats being available, it was time to reimagine what the program could look like.

The featured speakers were a few of the best in the country for youth audiences. Chris Gray, Christene Lewis, and Jeff A.D. Martin leveraged their incredible lived experiences and gift of storytelling, while pouring themselves into their very meaningful and inspiring presentations. They encouraged living with purpose, hope, optimism, confidence, and kindness – while also dreaming big and pursuing goals. Themes included mental wellness, self-worth, resiliency, belonging, healthy relationships, positive thinking, and strong decision-making.

Our CWC representatives also shared a key message about the supports we offer if a young person becomes a victim of abuse or crime. A big highlight was our accredited facility dogs, Brady and Monet, appearing on stage. Last year alone, our agency supported 975 children and youth through the criminal justice system, along with 770 caregivers, to heal and move forward from their trauma.

Through the amazing messages and interactions shared, there’s sure to be a mighty and lasting ripple effect in our community. Students were encouraged to overcome their challenges, recognize their inherent worth, shift to a champion mindset, seek help if needed, and understand the power they have in determining their own path forward. By taking place on university campuses, the event is also expected to help students envision themselves in a post-secondary setting in the future. For now, educators can carry the core messaging and themes back into their classroom discussions.

Glowing feedback for Youth Symposium has been received from many students and teachers over the years, including at this edition. One student said, “My experience was amazing. The presentations were all very inspiring, funny, and informative.” A teacher said, “Youth Symposium is one of the best field trips that a teacher could take their grade 8 class to.”

Our team at CWC would like to thank everyone who helped pull off an immensely energizing, meaningful, and unforgettable initiative. Their Youth Symposium wouldn’t be possible without generous financial supporters and many volunteers. The program sponsors this year were KW Sertoma Club, Fergus-Elora Rotary Club, the Barb and Greg Billo Fund held at Waterloo Region Community Foundation, and the Brian and Pauline Fisher Fund held at Waterloo Region Community Foundation.

As we see things, youth not only deserve our support, but are 100% our future! That makes them a priceless investment of our time and resources. The reward is broad, deep, and lasting in our community.

The post Youth Symposium has Huge Impact for Over 1,600 Students first appeared on Child Witness Centre.

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I suggest that her legacy is problematic mostly based upon her efforts regarding Elmira's water situation. Yes I am aware that the Woolwich Observer and others have been warning taxpayers here in Woolwich Township for decades about profligate municipal spending. Those folks have also likely suggested either empire building or at least unnecessary municipal hires which further add to the Township's financial burden when wages, benefits and long term cost of living increases are all included.

It is also possible that there are other issues such as local development both in Breslau and Elmira that may have offended many citizens. I do not however pretend to be either an expert on the intricacies of development nor on waste water infrastructure. I do have considerable knowledge however on water supply including both municipal, regional and even individual wells on private residences.

For myself there is one other major area of recent dispute that Mayor Shantz possibly cleverly avoided at all costs and that is the Region of Waterloo's mishandling of  Wilmot's water supplies. Keep in mind that Mayor Shantz has also been a regional councillor for the past twelve years and should have stepped up and provided some leadership within regional council. Absolutely none was heard or reported upon at regional council meetings that multiple media have been attending vigorously for at least the last six months. 

I have a colleague here in Elmira who has resoundingly been repeating the following mantra namely that Ms. Shantz's actions and decisions over the last eleven years have guaranteed the now universally accepted failure to clean up the Elmira Aquifers by 2028. While the "cleanup" has been irregular, inconsistent and inadequate for decades, the last chance to turn things around was in 2015 after the previous year's election which made Ms. Shantz mayor. Unfortunately, likely with bad advice (Brenneman & Bauman), she did absolutely everything wrong to restore the public's aquifers and everything right to minimize the polluter's environmental expenses and to polish Chemtura's and Lanxess's public images. 

She has announced that she won't run in this fall's election. While that is a long overdue blessing I am not sure that local powers that be will not have multiple replacements waiting in the wings to solidify their influence generally at the expense of the public interest.  

Paid parental leave is already too rare in the United States. And now some employers are scaling it back.

Only 27% of private-industry workers have access to paid family leave, according to the US Department of Labor.

And recently, some high-profile companies that do offer paid leave for new parents have announced reductions. Zoom is cutting theirs by about 6 weeks, to 18 weeks for birthing parents and 10 weeks for non-birthing parents. Deloitte is cutting its parental leave from 16 weeks to 8 weeks.

As former Google executive Laszlo Bock noted, when one company cuts benefits, it can normalize others doing the same.

Yet paid parental leave is an important retention strategy. Catalyst reported earlier this year that 42% of women who voluntarily left their jobs said caregiving responsibilities, including childcare costs, drove their decision to exit the workforce.

There’s also a business case. The cost of one regrettable departure can be greater than the cost of providing leave, including lost productivity, hiring, and onboarding. Estimates range from 50% to 200% of someone’s annual salary.

Consider how you can advocate for protecting or improving paid parental leave. Who can you raise this issue with within your organization or union?

Share this action on Instagram, LinkedIn, or YouTube.

One reason organizations scale back parental leave may be that leaders misunderstand it. They might view it as unnecessary, optional, or even a vacation.

I’m still bothered by something a product manager said many years ago when I was about to go on maternity leave: “When Karen gets back from her holiday…”

That mindset matters. As gender equality researcher Siri Chilazi recently noted: When men in leadership take their full leave and talk about it openly, it changes what feels normal and possible. The more who do it, the less controversial it becomes.

Folks, let’s not disparage male coworkers and other non-birth parents for taking parental leave. Let’s encourage them to use the full benefit, support their time away, and welcome them back without judgment.

When members of underrepresented or marginalized groups are left out of the historical record, their contributions can be forgotten.

I appreciated learning about UC Berkeley professor Juana María Rodríguez, who asks her students to create and edit Wikipedia articles about LGBTQ+ people, history, and current issues. Together, they’ve made more than 300,000 edits.

Rodríguez’s goal? To prevent erasure.

It also reminded me of physicist Jessica Wade, who has personally added the biographies of more than 875 women scientists to Wikipedia so their contributions are recognized globally. She shares tips and advice for others who want to get started on a TED Talks blog post.

You can help, too.

Think about a leader, author, or someone in your industry who is a member of a marginalized group. If Wikipedia has an entry for them, can you make an edit to reflect their most recent accomplishments? If there isn’t an entry yet, follow Jessica Wade’s advice on how to create one.

Or, if you work in higher education, consider partnering with Wiki Education. They help faculty integrate creating content for Wikipedia articles into their curriculum.

(Thanks to Bernadette Smith’s Equality Institute Newsletter for introducing me to the UC Berkeley initiative.)

May, which is Asian American and Pacific Islander (AAPI) Heritage Month in the United States, is a good reminder to focus on the inequity AAPI people can face in our workplaces. One issue? The false assumption that Asian employees are “doing fine” and not impacted by discrimination.

That belief is tied to the model minority myth. It’s a harmful stereotype that Asian people are uniformly successful and therefore less affected by bias.

As allies, let’s push back if we hear someone saying, “They’ll be fine,” or otherwise trying to downplay reports of harassment against employees of people of Asian and Pacific Island descent. We can ask, “What makes you say that?” and hopefully turn the conversation towards supporting those employees and addressing the discrimination.

Sometimes, allyship is as simple as pointing out what others miss.

When newsletter subscriber Lisa had to withdraw from a panel, she recommended a woman colleague with equivalent experience as her replacement. Instead, the organizers chose a man. It just so happened that he didn’t represent the same type of organization as Lisa and her proposed substitute.

Lisa didn’t let it slide. She replied that their revised panel would now be all male and less diverse in another important way, too.

The organizers reconsidered and added her recommended panelist to the lineup.

Lisa summed it up well: “Sometimes it requires pointing out the obvious.”

Thank you, Lisa. What feels obvious to some of us often isn’t visible to others.

If you’ve taken a step towards being a better ally, please reply to this email and tell me about it. And let me know if I can quote you by name or credit you anonymously in an upcoming newsletter.

That’s all for this week. I’m glad you’re on this journey with me,

Karen Catlin (she/her), Author of the Better Allies® book series
pronounced KAIR-en KAT-lin, click to hear my name

Copyright © 2026 Karen Catlin. All rights reserved.

Being an ally is a journey. Want to join us?

• Say thanks to Karen and buy her a coffee (Need a receipt for educational reimbursement? Send us an email, and we’ll take care of it.)
• Follow @BetterAllies on Instagram, Medium, or YouTube. Or follow Karen Catlin on LinkedIn
• This content originally appeared in our newsletter. Subscribe to “5 Ally Actions” to get it delivered to your inbox every Friday
• Read the Better Allies books
• Form a Better Allies book club
• Tell someone about these resources

Together, we can — and will — make a difference with the Better Allies® approach.

Advocate For Paid Parental Leave, and Other Actions for Allies was originally published in Code Like A Girl on Medium, where people are continuing the conversation by highlighting and responding to this story.

Every week at Victoria Hills Community Centre, students have the chance to broaden their education at House of Friendship’s Adventure Learning program.

Held after school, Adventure Learning encourages schoolchildren in Grades 2 to 8 to explore new subjects, by making math, language, and science exciting and fun.

What better way to learn about the world than through slime? Matias enjoys a hands-on lesson at Victoria Hills Community Centre.

“We try to build a program based on what the kids are interested in,” said Kathleen Cameron, Neighbourhood Program Leader. “We usually have a video, where we share the science behind the activity.”

One week in February, the young students discovered how Silly Putty was invented by mistake. The children watched a short video about the inventor, James Wright, who tried to make a synthetic rubber substitute to support American war efforts in the Second World War. Instead, he created a bouncy, stretchy substance that eventually became a toy beloved by children throughout the world.

It was after watching the video, however, that the real fun began – the students all took part in making their own version of Silly Putty, slime.

They had to follow the recipe carefully, measuring out the ingredients – glue, baking soda, food colouring, and the secret ingredient, contact lens solution (containing boric acid and sodium borate). And while some of the students may not have measured as carefully as they should have, they still learned something in the process. The creation of slime, much like any other concoction, requires attention to detail.

It was a little bit messy, but it was worth it.

In addition to this kind of hands-on learning, the students also enjoy some physical activity in the gym, and have also taken part in spelling and math activities as part of the afternoon. Snacks are provided, recognizing that some of the children might come from households struggling to make ends meet, and after-school snacks aren’t always available at home.

This free program provides more than just support to the children’s education. It’s also providing a community.

“It’s fun to work with the kids,” said Kathleen. “I love seeing them interact with each other. They get to know us, come out of their shells, and meet some healthy role models while they are here.

“This is the neighbourhood I live in, and I’m happy to be there for my community. I get to help my neighbours here, and that’s wonderful.

Your support of Neighbourhoods work at House of Friendship is helping young students in Waterloo Region all year long! Your care and compassion will have a lasting impact on the lives of children who need support as they learn and grow. Thank you!

The post Slime-based Learning at Victoria Hills appeared first on House Of Friendship.

Here are the best stories from Code Like a Girl for April. They have been selected from everything we’ve published on Medium and Substack.

We use each platform differently.

Medium is where we publish more widely.

Substack is where we concentrate our strongest work. Only three stories a week, thoughtfully chosen and actively amplified.

Most of our Substack stories come from writers who don’t publish on Medium, so there’s very little overlap between the two.

If you’re only reading us here, you’re missing part of it.

You can find us on Substack here: substack.com/@codelikeagirl

By Britta

Britta spent six years at Meta, loved the work, believed in the people, and left with her lowest rating still being Exceeds Expectations. What broke her wasn’t the workload or the timezone or the VR pivots. It was watching a culture that once rewarded empathy and honesty quietly reorganize itself around ego, silence, and unchecked power.

By Karen Smiley and Dinah Davis

26 women across 14 countries wrote a book together with no budget, no publisher, and no paid staff.
Every role, from editing to cover design, was filled by volunteers who showed up because they believed in what they were building.
This is what happens when women in tech stop waiting for permission and start creating the infrastructure themselves.

By Emanuela B

An HR rep told Emanuela she takes up too much space, and she took it as the best compliment she’d ever received.
This piece unpacks the impossible pendulum women face in corporate life: too quiet and you disappear, too present and you become a problem. And it asks a harder question about mentorship: what if the advice women pass down is just a blueprint for shrinking?

by Vinita

Most leaders are too busy firefighting to ever think strategically, and Vinita argues that is not a time problem, it is a priorities problem.

This piece breaks down exactly how to carve out the thinking space, make the hard trade-offs, and challenge the assumptions that keep organizations stuck in reactive mode. If you lead people and feel like you are always one step behind, this one is worth your time.

by Patricia Gestoso

The AI agent boom is not really about technology. It is about users finally getting revenge on an industry that spent decades telling them they were too stupid, too complicated, and too demanding to deserve software that actually worked for them.

Patricia Gestoso makes a sharp case for why agents are a symptom of massive customer dissatisfaction, and what tech has to do to earn back the trust it never bothered to build.

by Nidhi Gahlawat

Nidhi Gahlawat spent two months using Claude Code on a massive Microsoft production codebase and came back with an honest verdict: it is genuinely useful, occasionally impressive, and wrong just often enough to keep you paying attention.

She breaks down exactly where it earns its place, PR reviews and boilerplate, and where it will confidently waste an hour of your time. If you use AI coding tools at work, this is the real-world take you actually need.

The Best of Code Like a Girl: April 2026 was originally published in Code Like A Girl on Medium, where people are continuing the conversation by highlighting and responding to this story.

I TOLD THE LIARS & DECEIVERS AT CPAC BACK AROUND 2005 THAT THERE WAS  CHLOROBENZENE DNAPL OFFSITE BY THE HOWARD AVE. WATER TOWER - They denied it then, now they admit to the chlorobenzene and "residual" DNAPL.

WATERLOO REGION PLAYED DECEPTIVE GAMES WITH WILMOT'S WATER BACK IN THE 1970s. They initially denied it, then admitted it. They are doing the same thing all over again.

Parents stop lecturing your children to stop lying. Clearly we are always going to need politicians and clearly they are always going to lie to us. If your child likes to lie then nurture that skill and hope for the day when they lie to further your interests versus the public interest.

Today's K-W Record has the front page story and headline titled "Former Wilmot mayor watches history repeat itself". Clearly back in the early 1970s the City of Kitchener had absolutely no problem robbing Peter of water to quench Paul's thirst. This continued until Wilmot stood on their hind legs and gave the Kitchener bullies whatfor. Agreements were made including that the Region would pay any Wilmot residents' costs required to drill deeper wells due to Kitchener drawing them down. 

Similar bullies, polluters, politicians and long compromised regulators (MOE/MECP) have infested UPAC, CPAC initially, RAC, TAG and TRAC, all alleged public consultation bodies.  I presented very strong evidence to the Chemtura Public Advisory Committee prior to 2007 that actually suggested that what Uniroyal's consultants had found was likely DNAPL (Dense Non Aqueous Phase Liquid) made up of chlorobenzene and other contaminants.  As with pretty much all conclusions regarding contamination and cleanup it was based upon hard evidence actually provided by Uniroyal and corporate successors own, client driven consultants. In this case it was published in their monthly Progress Reports and examined a surprising discovery found one hundred feet below ground surface in well OW57-32R very near the Howard St. water tower. It has been vehemently denied for decades despite pumping well W4 being installed right beside it in order to speed up the dissolution of the DNAPL as well as keep the dissolved plume from spreading further under Elmira. Shortly after pumping well W4 was shut down, perhaps a little prematurely, downstream pumping well W3(R) and nearby observation wells such as CH75 began exhibiting increases in chlorobenzene. Hardly any surprise at all under the circumstances. Then in 2017 or 2018 Dr. Neil Thompson dropped the first bomb by advising that there was a lot more chlorobenzene in the Elmira aquifers than anybody had expected. By 2025 Jesse Wrighte of Arcadis Inc. advised that there were other sources of chlorobenzene located near the former Borg Textiles and the former Varnicolor Chemical. Allan Deal of GHD on behalf of Lanxess, also less than a year earlier, had advised as per the Minutes of a September 2024 TRAC meeting that nearby residual DNAPL was now dissolved. OH MY GOD BUT THE LYING BAST*RDS JUST CAN"T TELL THE TRUTH EVEN WHEN IT'S BITING THEM IN THE *SS.  Residual DNAPL is the tail if you will of passing free phase DNAPL that is no longer continuous as in a "pool" of DNAPL.

This deceit, lying and manipulation of the truth has been the never ending story of the Elmira Water Crisis and our politicians not only have failed to call the polluter (Uniroyal/Crompton/Chemtura/Lanxess and regulator (MOE/MECP) on it but  have enabled them throughout the last 36 1/2 years.

The post May Sale appeared first on Grand River Rocks Climbing Gym.

The post May Sale appeared first on Grand River Rocks Climbing Gym.

If you've been running Meta ads for any length of time, you already know the feeling: something that worked beautifully six months ago suddenly stops performing, and you spend the next few weeks trying to figure out why.

Meta's ad ecosystem evolves constantly — the algorithm changes, the creative formats shift, privacy regulations reshape what data you can actually use, and your competitors are running more ads than ever. Keeping up isn't optional anymore. It's table stakes.

I work with ecommerce brands and growth-stage companies on their paid media strategy, and Meta ads are almost always part of the conversation. Here's my honest read on what's working right now, what I've stopped recommending, and what I think the next 12 months look like.

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This one still surprises people, but the data keeps confirming it: broad targeting — or what Meta now calls "Advantage+ Audience" — is outperforming narrow, interest-based audiences for many advertisers.

This is a direct result of how much Meta's AI has improved. The algorithm is genuinely good at finding the right people now, often better than we are at manually defining who those people are. The days of stacking 15 interest layers and congratulating yourself on your laser-targeted audience are largely over.

What does this mean practically? Give Meta the creative, give it a budget, let the audience targeting stay wide, and let the algorithm learn. Test with strong creative rather than trying to engineer the audience.

The caveat: Broad targeting works best when you have enough conversion data for the algorithm to learn from. If you're a newer advertiser or running a brand with limited purchase history, you may still benefit from some audience signals to start.

Not all video is created equal right now. What's performing is short-form, native-feeling content that fits how people actually use the platform. Think lo-fi over produced. Think the way a creator would film something, not the way a brand would.

The content that stands out right now is: fast hooks in the first two seconds, authentic product demonstrations, creator-style testimonials, and content that doesn't immediately scream "this is an ad."

Polished 30-second brand films? Unless they're genuinely exceptional, they're getting skipped.

For ecommerce brands specifically, Advantage+ Shopping Campaigns (ASC) have become one of the best-performing formats available. Meta handles much of the heavy lifting — audience, placement, and optimization — while you focus on feeding it high-quality creative.

ASC works best when paired with a strong product catalogue, solid creative variety, and enough daily budget for the system to learn (typically $100+/day to start seeing meaningful data).

Retargeting isn't dead — but it's different than it was. With signal loss from iOS changes limiting how precisely you can retarget based on website behaviour, retargeting pools have shrunk and the data is less reliable.

What still works well: retargeting your email list and past purchasers (first-party data is king), video view retargeting (people who watched 50%+ of a video are warm), and engagement-based audiences.

What's worth pulling back from: site visitor retargeting with very short windows, which has become less accurate and more expensive.

As I mentioned above: Meta's AI is better at finding your customer than you are at describing them with interest categories. Narrow interest targeting often restricts the algorithm unnecessarily and drives CPMs up.

I'm not saying never use it — I'm saying stop treating it as the foundation of your campaign strategy.

If you're still running campaigns optimized for link clicks because it's cheaper than conversion campaigns — stop. You are paying to send curious people to your website, not buyers. The algorithm optimizes for what you tell it to optimize for. If you ask for clicks, you get clicks. You want purchases, customers, or at minimum, add-to-carts.

The only time I use link click optimization is for very top-of-funnel awareness plays where I genuinely don't care about conversion data and just want reach.

This one is less about a format and more about behaviour. One of the most common mistakes I see is advertisers jumping in to make changes to campaigns before the algorithm has had enough time to learn.

Meta's ad system needs data to optimize. If you're resetting campaigns every 3-4 days because the ROAS isn't where you want it, you're working against yourself. Unless something is dramatically off, campaigns need at least 7 days and 50 optimization events to exit the learning phase. Patience is part of the strategy.

Meta's reported ROAS is not the complete picture. It never was, but post-iOS 14, it's become even less reliable. Platforms measure what they can see — and with signal loss, they can't see everything.

Cross-reference your Meta-reported numbers with actual revenue in your store, first-party data, and post-purchase surveys. If Meta says you did $10K in attributed revenue but your Shopify dashboard shows a different story, the truth is probably somewhere in the middle.

A few things I'm watching closely:

AI-generated creative will become table stakes — but differentiation will be in the human layer. As more brands use AI tools to produce creative at scale, the volume of ads running on Meta will continue to rise. The winners will be brands that use AI for production efficiency while keeping the creative strategy and brand voice distinctly human.

First-party data becomes a real competitive moat. As signal loss continues to affect targeting accuracy, brands with large, engaged email lists and robust CRM data will have a significant advantage. Start building and cleaning your list now if you haven't.

Lead generation will see continued investment. With ecommerce margins under pressure, more brands are experimenting with lead gen as a way to move people into a lower-cost nurture sequence before converting. Expect more brand-to-DTC overlap in how companies think about their Meta strategy.

The creative testing flywheel separates winners from everyone else. The brands that will win on Meta in the next year are the ones running structured creative tests consistently — not one test a month, but ongoing, systematic creative experimentation. If you don't have a creative testing process, that's where I'd start.

Meta ads are still one of the highest-leverage paid channels available, especially for ecommerce and consumer brands. But the playbook has changed, and it keeps changing.

The advertisers who are winning right now are the ones who understand that Meta's AI is a tool to work with, not against — and who are investing in creative quality, first-party data, and strategic patience instead of trying to outsmart the algorithm with clever audience hacks.

Stop fighting the machine. Feed it what it needs, and focus your energy on the things it can't do for you: great creative, smart strategy, and a product worth selling.

Executive – Calgary, Alberta (Hybrid)

Brown Bagging for Calgary’s Kids (BB4CK) is seeking passionate community leaders to join our Board of Directors. If meaningful action motivates you, If you want to make a real difference in the daily life of a child, If you are passionate about creating social change and making a positive impact on your community…
You may be exactly who we are looking for!

Brown Bagging for Calgary’s Kids (BB4CK) is a community–funded non-profit organization that has been working for 35 years to make sure kids across Calgary have access to the food they need.

Together with the BB4CK community — donors, volunteers, school staff, and partners — we care for kids and families year-round. We work across the food-insecurity spectrum by preparing and delivering lunches to children in schools and summer camps, offering families a dignified choice through grocery cards, and advocating for systemic change in Calgary’s emergency food sector.

Our vision: A future where communities ensure no kids go hungry.

Our mission: Connect and inspire people to take meaningful action to feed and care for kids.

Brown Bagging for Calgary’s Kids is currently seeking new members to join its Board of Directors. Each position will commence with a two-year term starting in Fall 2026. You will be joining a mature and highly cohesive board of committed volunteers who bring deep passion, strong governance practices, and a shared dedication to BB4CK’s mission.

In our commitment to building a diverse Board, we are specifically seeking candidates with Board governance expertise and leadership skills. In addition, expertise in human resources leadership, finance/audit, and/or risk management would be viewed as strengths.

Brown Bagging for Calgary’s Kids is dedicated to fostering a diverse, equitable, and inclusive environment. We are seeking applicants of all backgrounds, experiences, and perspectives, including individuals with lived experience of food insecurity, poverty, or systemic barriers.

The Board Member shall:
Act in a governance capacity, respecting the boundaries in accountability between management and the board.

• Ensure the long-term viability of the agency by comprehensively understanding and approving the strategic plan and annual operating budget, while continuously monitoring ongoing performance against both.
• Become familiar with the food insecurity landscape in Calgary, and how BB4CK can best meet its mandate
• Actively participate in Board and assigned committee meetings through regular attendance and appropriate preparation.
• Demonstrate a willingness to serve as Chair of a Committee and/or Chair of the Board in future years.
• Assist in communicating and promoting Brown Bagging for Calgary’s Kids (BB4CK) mission and programs to the community; play a central role in enhancing BB4CK’s reputation, advocating for its mission, and networking with the public and media.
• Familiarize yourself with BB4CK’s operations and culture by participating in food preparation sessions and other program opportunities.
• Attend special events.
• Review and understand the bylaws, policies, and Board structure, and recommend changes as necessary.
• Ensure BB4CK complies with all legal and regulatory requirements.
• Support the Executive Director’s success and contribute to the annual performance evaluation of the Executive Director.
• Support the recruitment and onboarding of new Board Members.
• Demonstrate personal and professional values that align with those of BB4CK.
• Assist in fostering and maintaining positive relationships among the Board, committees, staff members and the community to enhance BB4CK’s performance in achieving its mission.

Board members participate in quarterly Board meetings, with the occasional ad hoc meeting between scheduled sessions. Meetings are typically two hours and take place in person (where possible) in the late afternoon or evening.

• Board members participate in two standing committees of the Board and may also serve on ad hoc committees. Committee meetings are held quarterly, typically run for 90 minutes and take place virtually weekdays at lunch, or in the late afternoon/early evening.
• Board members are encouraged to attend the occasional special event throughout the year.
• Typical time commitment is approximately 25 hours per quarter (~8 hours per month).
• Our board terms extend up to six years, and we value directors who are ready to engage with BB4CK’s mission over that horizon. While we understand that circumstances can change, we’re seeking members who anticipate being able to contribute throughout that period.

Every Board Member, in exercising their powers and fulfilling their duties, shall:

• Act honestly and in good faith with a focus on the best interests of the Society.
• Exercise the care, diligence, and skill that a reasonable and prudent person would demonstrate under comparable circumstances.
• Adhere to the Society’s Code of Conduct, ensuring all decisions are made in the best interests of the organization while avoiding any personal conflicts of interest.

As a volunteer role, service on the Society’s Board is provided without remuneration, except for reimbursement of administrative support, travel, and accommodation expenses related to the fulfillment of Board duties.

Interested candidates are kindly invited to submit their applications by the end of day on June 1, 2026.

The post Brown Bagging For Calgary’s Kids appeared first on Capacity Canada.

♦

Psoriasis Canada is a national not-for-profit organization dedicated to improving the lives of people in Canada who live with psoriatic disease. As Canada’s trusted experts on psoriatic disease, we offer community, resources, and hope for a better future for those affected and those who care for them.

We are currently seeking a passionate and committed individual to fill a volunteer position on our Board of Directors for a term of three years, concluding in June 2029.

The Board of Directors is responsible for the overall governance and strategic direction of Psoriasis Canada. This is an unpaid volunteer position. Organization staff are responsible for all operations of the organization. The successful candidate will be asked to sign a volunteer agreement, confidentiality agreement, and conflict of interest form.

• Directors help promote the mission and vision of the organization and advocate for Psoriasis Canada.
• Directors provide guidance and oversight for organizational risk management.
• The Board establishes governance structures to facilitate the performance of the Board’s role and enhance individual director performance. It ensures compliance with legal requirements as outlined in the Canadian Not-for-Profit Corporations Act and periodically reviews its policies and structure accordingly.

• The Board will advance Psoriasis Canada’s mission, vision and values by overseeing its strategic plan and ensuring that operational plans are consistent with the strategic plan.

• Fiduciary duties include financial stewardship of resources such as ensuring availability of and overseeing allocation of financial resources; ensuring that appropriate financial policies are in place for Psoriasis Canada; approving the annual budget and monitoring regularly.

Directorship is an opportunity for an individual who is passionate about Psoriasis Canada’s mission and who has a demonstrated commitment and the professional experience to serve in the role of Board leadership. A Director must:

• Be 18 years of age or older
• Be impacted by psoriasis and/or psoriatic arthritis, whether as a patient or caregiver / family member, or health care professional serving this community
• Be committed to serving the needs of people impacted by psoriatic disease and their families and furthering the organization’s mission
• Be able to communicate in English
• Reside in Canada

Additional assets include:

• Experience in healthcare, law, finance, fundraising, or non-profit governance.
• Knowledge of the health care system in Canada and awareness of the health policy environment.
• Ability to communicate in French or languages other than English.

Psoriasis Canada aims to reflect the communities that we serve so we welcome candidates with varied backgrounds and experiences to apply. All qualified applicants will receive consideration without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

This appointment will begin on June 16, 2026, and continue until June 2029. The appointed director will be eligible to stand for election by the Members at the board election cycle corresponding to the expiry of this term. If elected, they may serve one additional three-year term in accordance with the organization’s bylaws.

A Director is expected to commit to the meeting times (scheduled in advance) as per the board attendance policy as well as to any other project commitment he/she/they volunteer to take on. This amounts to approximately 4–6 hours per month.

To apply, please send the following information by email to Christian Boisvert-Huneault, Psoriasis Canada’s Acting Chair at vicechair@psoriasiscanada.ca by Tuesday May 19, 2026 5pm ET.

• Your résumé, including contact information (email and phone number) where you can be reached
• A letter of interest which includes a summary of your experience with and/or interest in our organization and the skills and knowledge are you willing to bring to our board
• Two professional references

Please note that applicants selected for further consideration will be contacted for an interview to be conducted between May 19 and May 22, 2026.

We appreciate the interest of all applicants; however, to manage capacity, only those selected for further consideration will be contacted.

The post Psoriasis Canada appeared first on Capacity Canada.

This is the fifth article in a series on how JavaScript actually runs. You can read the full series here or on my website.

You change the DOM.

You expect the screen to update.

It doesn’t.

Why?

In the earlier articles, we established three constraints:

1. JavaScript runs to completion.
2. Tasks form scheduling boundaries.
3. Microtasks must fully drain before moving on.

Now we add a fourth:

The browser will not render while a macrotask is running nor while microtasks are draining.

Up to this point in the series, we’ve focused on two pieces of the system:

1. The JavaScript engine, which executes code and manages the call stack.
2. The runtime, which provides the event loop and scheduling rules.

But neither of these is responsible for rendering.

Beyond the JavaScript engine and the runtime, the browser also contains a rendering engine — the subsystem responsible for layout and painting.

The engine executes your code. The runtime manages when that code runs. The rendering engine decides when the result becomes visible.

For simplicity, this article will refer to that rendering engine simply as the browser.

When I first started learning JavaScript, I carried several mental models that felt reasonable:

• DOM updates render immediately
• If I change the UI, the user will see it right away.
• The browser renders continuously at 60fps.

These felt natural because the screen often updates quickly. But they’re incomplete: Rendering does not happen whenever the DOM changes. Instead, rendering happens only when there is a ‘safe opportunity’, after the current macrotask finishes and the microtask queue is empty.

Rendering is not triggered by DOM mutation. It is gated by scheduling boundaries. Let’s test that.

These experiments rely on the browser’s rendering behaviour.

1. Create a simple HTML file with the following content:

<div id="box">Initial</div>

2. Open the file in your browser

3. You can run all code snippets in this series by pasting them into the browser console.

These examples will not work in Node.js because they depend on the DOM and browser rendering.

What happens when we have multiple DOM updates within the same macrotask? We may write something like the following, using a placeholder before the final string is ready:

const box = document.getElementById("box");

box.textContent = "Temporary string";

for (let i = 0; i < 1e9; i++) {}

box.textContent = "Final string of Test 1";

We might worry that "Temporary string" would briefly appear before "Final string" is ready. But that doesn't happen. Phew!

Both updates occur inside the same macrotask and the browser refuses to render mid-task. It waits until the entire macrotask is finished, checks that there is no microtask in the queue and finally considers rendering.

The intermediate DOM states never show.

What if the second update happens in a microtask instead? Would "Temporary string" appear briefly?

const box = document.getElementById("box");

box.textContent = "Temporary string";

Promise.resolve().then(() => {
  box.textContent = "Final string of Test 2";
});

Again, we only see "Final string of Test 2".

The initial macrotask runs and sets "Temporary string". After the call stack is empty, the microtask runs immediately after to update the DOM to "Final string". Only now does the browser get an opportunity to render.

Microtasks delay rendering just like synchronous code does.

Now consider a timer callback:

const box = document.getElementById("box");

box.textContent = "Temporary string";

setTimeout(() => {
  box.textContent = "Final string of Test 3";
}, 1000);

This time we may see "Temporary string", followed by "Final string of Test 3" a second later.

Unlike the previous tests, we have now introduced a task boundary. The browser finishes the initial macrotask, drains microtasks (there are none here) and gets an opportunity to render. If it chooses to render, "Temporary string" becomes visible.

Later, when the runtime schedules the timer’s macrotask, the DOM updates to "Final string" and the next render will reflect this.

Rendering is allowed at task boundaries. This does not mean that rendering is guaranteed between macrotasks; only that it can only happen there.

If the browser could render in the middle of a macrotask or in the middle of microtask draining, it could display half-updated DOM, inconsistent layout and/or partially computed state.

Thankfully, with this constraint, the browser renders only stable states, where a macrotask has finished and the microtask queue is empty. There would be no partial work in progress and hence rendering is atomic with respect to JavaScript execution.

With these tests, we’ve shown that the browser does not render whenever the DOM changes. Instead:

The browser renders only after JavaScript finishes its turn.

Here, a “turn” means the current macrotask completes and the microtask queue has been fully drained.

Rendering is allowed only at those boundaries. This does not mean the browser renders after every turn, only that it cannot render during one. The rendering decision is gated by the same scheduling rules we’ve been building throughout this series.

If rendering only happens at specific boundaries, a new question emerges: How do we write code that runs at the right moment?

setTimeout creates a new macrotask but it does not align with the browser's frame timing. Microtasks delay rendering but they do not schedule it. If we want smooth animation and responsive updates, we need a way to run code just before the browser renders the next frame.

This is what requestAnimationFrame is design for. In the next article, we'll look more closely at how the browser's rendering cycle works and how to schedule work in harmony with it.

This article was originally published on my website.

Rendering Is a Browser Decision, Not a JavaScript One was originally published in Code Like A Girl on Medium, where people are continuing the conversation by highlighting and responding to this story.

I asked three different AI assistants to fix my table of contents. All three returned wrong data, confidently. Here’s why this keeps happening — and what it tells us about how these models actually work.

I was finishing a long project report. Pages had shifted. Sections had been reordered. The table of contents I’d written weeks earlier was now completely wrong; wrong titles, wrong page numbers.

It seemed like the perfect task for AI. “Here’s my document. List all the section headings with their correct page numbers.” Simple, right?

I tried Copilot. I tried ChatGPT. I tried Claude. All three came back with the same confident, neatly formatted table of contents, and it was the old, incorrect one I already had. They didn’t read my document. They returned my document to me.

Here’s what I believe happened. When you paste a document into most AI chat interfaces, the model doesn’t read it the way you read it; sequentially, from page 1 to the end. It processes tokens, and it processes a lot of them fast. But an existing table of contents, sitting right at the beginning of your document, is incredibly salient. It’s structured, labeled, and looks exactly like the answer to the question you just asked.

The model sees a table of contents at the top of your file and assumes that’s the ground truth. It doesn’t verify it against the rest of the document.

When I reprompted, explicitly saying “ignore the existing index, build a new one from scratch”, things got worse. Two of the three tools returned the same wrong data again, but phrased with more certainty. The third (Copilot) returned completely fabricated page numbers that matched nothing in the document at all.

It’s one thing for a tool to fail. It’s another for it to fail while sounding authoritative. There were no caveats, no “I may not have full visibility into your document structure,” no hedging whatsoever. The output looked exactly like what a correct answer would look like.

This is the specific failure mode that makes AI unreliable for document-heavy work: not that it doesn’t know, but that it doesn’t know that it doesn’t know.

These models are not running a cursor through your PDF. They are not counting pages. They’re doing something much more statistical, pattern matching based on what the document looks like and what the user seems to want. An existing, formatted table of contents is a very strong signal that overrides the harder work of actually reading 40 pages of content.

This is compounded by the fact that page numbers, in the traditional sense, don’t really exist inside most text passed to an AI. When you copy-paste from Word or PDF, page breaks either disappear or become ambiguous characters. The model has no reliable concept of “page 7.”

After some trial and error, I found a few approaches that helped, though none were as seamless as I’d hoped. Removing the existing table of contents before pasting the document eliminated the “echo” problem. Asking the model to first list every heading it could find (without page numbers), then separately confirm those headings exist in the text, helped surface gaps. For page numbers specifically, doing it manually with Word’s built-in TOC generator remained the only fully reliable option.

That last sentence might sound defeatist. It isn’t meant to be. AI is genuinely useful for dozens of document tasks like, summarizing, restructuring, rewriting, extracting named entities. But page-aware structural navigation isn’t one of them yet. And the tools don’t tell you that.

My experience with the table of contents is a small instance of a bigger pattern: AI tools are very good at producing outputs that look correct. The polish of the output is not a signal of its accuracy. For any task where verification is hard; page numbers, citations, specific data from within a long document, treat AI output as a first draft that requires human checking, not a final answer.

The day AI reliably navigates page-level document structure will be genuinely useful. We’re not there yet. And the models themselves aren’t going to tell you that.

The Limits of AI for Document Navigation was originally published in Code Like A Girl on Medium, where people are continuing the conversation by highlighting and responding to this story.

Homeownership in Waterloo Region is still very much achievable. What has changed is not the goal, but the path to getting there.

For first-time buyers, the challenge today isn’t simply affordability or timing. It’s understanding how the market has shifted and where opportunity now exists within it. Because while the conversation often focuses on what’s become more difficult, the data points to something more balanced:

The opportunity to own still exists—but it now sits within a more defined and structured market.

One of the most important shifts is where buyers are actually entering the market.

Rather than a broad range of options, today’s market is more segmented. Pricing has created a clear distinction between property types, with detached homes sitting at a significantly higher level, and townhomes and condominiums forming the most accessible entry point.

CREA data reflects this structure:

• Detached homes: approximately $783,500
• Townhomes: approximately $565,000
• Condominiums: approximately $360,000

This isn’t just a pricing difference—it’s a structural one.

It means that for most first-time buyers, homeownership begins in the entry-level segment, not at the top of the market. That shift has redefined expectations, but it has also created a clearer and more realistic starting point.

There is a perception that fewer buyers are participating in the market.

In reality, activity has remained relatively stable.

According to CREA’s residential sales report, Waterloo Region totalled 1,105 homes in the first quarter of 2026, a modest 5.4% decrease year-over-year.

That level of change suggests moderation, not decline.

What has shifted is where demand is concentrated.

Buyers are now operating within tighter financial parameters, which has led to stronger activity in more affordable price ranges and slower movement at higher price points.

This creates a more selective market—one where participation is determined less by interest and more by financial alignment.

Price movement across the region has not been uniform.

The most notable adjustments have occurred in the segments most relevant to first-time buyers, particularly townhomes and condominiums.

This is a direct response to affordability pressures.

As borrowing power becomes more constrained, demand in entry-level segments becomes more sensitive. Pricing adjusts accordingly, allowing transactions to continue within those ranges.

Rather than indicating weakness, this trend reflects a market that is adapting at the point where buyers need access.

Another important shift is the increase in available inventory and longer selling timelines.

• Listings have increased
• Homes are taking longer to sell
• Market conditions are stabilizing after a period of volatility

This has changed how buyers interact with the market.

Instead of competing in high-pressure environments, buyers now have:

• More properties to choose from
• More time to evaluate options
• Greater flexibility in negotiations

For first-time buyers, this represents a meaningful shift. The process has moved away from urgency and toward deliberate decision-making.

The combination of pricing, inventory, and financing conditions has led to a clear behavioural change.

Buyers are taking a more measured approach:

• Evaluating multiple options before committing
• Prioritizing affordability and long-term sustainability
• Taking additional time to make decisions

This is reflected in the slower pace of the market, particularly in entry-level housing segments.

The change is not driven by hesitation alone—it reflects a more disciplined approach to purchasing.

Perhaps the most important shift is how homeownership decisions are being made.

In previous market conditions, rapid price growth often reduced the perceived risk of purchasing. Timing and speed played a significant role.

Today, the focus has shifted.

With more stable pricing and higher costs of entry, success depends less on timing and more on:

• Choosing the right property
• Aligning with long-term financial goals
• Understanding where you fit within the market

This represents a transition from a momentum-driven environment to one that is strategy-driven.

For those looking to enter the market, the opportunity remains—but it requires a different approach.

Key considerations include:

• Entering at a realistic price point, typically within entry-level housing
• Taking advantage of increased inventory to explore options
• Planning for longer-term ownership
• Making decisions based on financial clarity rather than urgency

This is not a less accessible market.

It is a market that requires clearer expectations and more intentional decisions.

The homeownership landscape in Waterloo Region has evolved.

• Entry points are more clearly defined
• Demand is more concentrated
• Market conditions are more balanced
• Buyer behaviour is more deliberate

Homeownership has not disappeared.

It has become more structured—and, in many ways, more sustainable.

For first-time buyers, the path still exists. It simply requires a better understanding of how the market now operates—and how to move within it effectively.

The post What the Homeownership Path Actually Looks Like Now in Waterloo Region appeared first on Kitchener Waterloo Real Estate Agent - The Deutschmann Team.